Monday, January 30, 2006

Prince to perform an "Unplugged"?

It could happen.

Swiped from prince.org:

UNIVERSAL MUSIC GROUP'S EXPECTATIONS ON PRINCE'S PROMOTIONAL CAMPAIGN FOR THE UPCOMING ALBUM!

Radio:
2/7 add date for 'Black Sweat'. Vinyl will be serviced to clubs and mixshows

Video:
'Black Sweat' will impact BET, VH1 and MTV mid February
• MTV Unplugged from the house and VMA performance from his house via satellite
• Making The Video for next single.
• Possible Storytellers from the house...

New Media:
• Never before done retail campaign beg. Feb 7th with 6-week global iTunes pre-order. Digital 'purple ticket' promotion
• Mutli-tiered countdown on AOL music kicking off with First listen world premiere of single
• Superstar feature placement of 'Black Sweat' video on major online partners including Yahoo! Music, AOL Music,MySpace, Apple iTunes...
• Aggressive online promotions campaign hitting music, lifestyle and tastemaker blogs & sites

Press:
• Targets will include: 60 Minutes, CBS Sunday Morning, Ellen, Good Morning America, Larry King Live, Oprah, SNL, Today Show, Tonight Show
• MAJOR '3121' TV Special in progress.... details TBA

Marketing:
• Heavy media campaign to include major market advertising w/ • TV • radio • Snipes in top 10 markets • Print
• Purple Ticket promotion: "An Evening With Prince - A private performance at Prince's house".
(7 winning tickets will be inserted into the initial run of CDs.)

Tour:
Worldwide tour begins in May


*** "Nothing is confirmed..." Says Spokesperson of Prince's camp NPGMusicClub.

Though they (NPGMC) stated that: This is a "wish list" Universal created and is using on a sales page 2 start taking orders from retail for the new album. We xpected it 2 b leaked online (because everything from Universal gets leaked eventually).

But again, "NOTHING is confirmed yet" *** - Says NPGMC

0 Comments:

Post a Comment

<< Home